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Capella University - December 2010 | ||
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 | Critical Marketing: Issues in Contemporary Marketing (1st Edition) by Mark Tadajewski (Editor), Douglas Brownlie (Editor) Paperback, 414 Pages, Published 2009 ISBN-10: 0-470-51198-2 / 0470511982 ISBN-13: 978-0-470-51198-5 / 9780470511985 Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcol | |