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Capella University - December 2010 | ||
Section All | ||
 | The Power of Marketing at-Retail by Robert Liljenwall, Sharon L. Dukes (Editor) Paperback, 272 Pages, Published 2008 ISBN-10: 0-9707099-2-7 / 0970709927 ISBN-13: 978-0-9707099-2-9 / 9780970709929 It remains true that the constant of our world is change. Marketing continues to undergo significant changes as the old models of effectively reaching shoppers and consumers no longer apply as they once did. When we all wanted to be normal two generations ago, mass media proved a wondrous tool to co | |