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Capella University - November 2010 | ||
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 | Selling Today (11th Edition) by Gerald L. Manning, Barry L. Reece, Michael L. Ahearne Hardcover, 544 Pages, Published 2009 ISBN-10: 0-13-207995-X / 013207995X ISBN-13: 978-0-13-207995-2 / 9780132079952 Students heading for a career in business will benefit from researched and proven selling techniques. Professional sales skills are becoming increasingly important in today’s business world. This text covers up-to-date academic topics and rich application materials, providing students with everythi | |