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Capella University - January 2011 | ||
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 | Strategic Marketing for Educational Institutions (2nd Edition) by Philip T. Kotler, Karen A. Fox, Caridad Silva-Nunez Paperback, 464 Pages, Published 1995 ISBN-10: 0-13-668989-2 / 0136689892 ISBN-13: 978-0-13-668989-8 / 9780136689898 Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational in | |