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St. John Fisher College - Spring 2011 | ||
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 | Applied Mass Communication Theory: A Guide for Media Practitioners (1st Edition) by Lauren A. Vicker, Jack Rosenberry Paperback, 320 Pages, Published 2008 ISBN-10: 0-205-54873-3 / 0205548733 ISBN-13: 978-0-205-54873-6 / 9780205548736 Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, “Mass Communication Theory and Research,” provides a framework for constructing an undergraduate resea | |