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Simmons College - SPRING 2011 | ||
Section 01 | ||
 | Cases in Public Relations Management (1st Edition) by Patricia Swann Paperback, 400 Pages, Published 2010 ISBN-10: 0-415-87893-4 / 0415878934 ISBN-13: 978-0-415-87893-7 / 9780415878937 Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Eac | |