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Simmons College - SPRING 2011 | ||
Section 01 | ||
 | Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (1st Edition) by Mark Jeffery Hardcover, 320 Pages, Published 2010 ISBN-10: 0-470-50454-4 / 0470504544 ISBN-13: 978-0-470-50454-3 / 9780470504543 Praise for Data-Driven Marketing "To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative too | |