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Adelphi University - FALL 2010 | ||
Section 001 | ||
 | Learning Aid to accompany Basic Marketing (17th Edition) by Joseph P. Cannon, E. Jerome Mccarthy, William Perreault Jr., William D. Perreault Paperback, 480 Pages, Published 2008 ISBN-10: 0-07-336192-5 / 0073361925 ISBN-13: 978-0-07-336192-5 / 9780073361925 This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a studentâs problem-solving skills | |