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 | Public Relations For Dummies, (2nd Edition) by Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum (Foreword), Robert W. Bly (Primary Contributor) Paperback, 358 Pages, Published 2006 ISBN-10: 0-471-77272-0 / 0471772720 ISBN-13: 978-0-471-77272-9 / 9780471772729 Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insi | |