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Binghamton University - FALL (Aug, Sept)2010 | ||
Section 01 | ||
 | Winning in Emerging Markets: A Road Map for Strategy and Execution by Krishna G. Palepu, Tarun Khanna, Richard J. Bullock, Michel De Montaigne Hardcover, 272 Pages, Published 2010 ISBN-10: 1-4221-6695-3 / 1422166953 ISBN-13: 978-1-4221-6695-6 / 9781422166956 Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets—and then quickly gaining a competitive edge in those | |