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Teachers College, Columbia University - SPRING 2011 | ||
Section 001 | ||
 | Marketing Public Health: Strategies To Promote Social Change (2nd Edition) by Michael M. D. Siegel, Lynne Doner Lotenberg, Lynne Doner Lotenburg Paperback, 608 Pages, Published 2007 ISBN-10: 0-7637-3891-3 / 0763738913 ISBN-13: 978-0-7637-3891-4 / 9780763738914 Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by | |