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Texas A&M University - Kingsville - FALL 2010 | ||
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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) (3rd Edition) by Dave Chaffey, Pr Smith, Paul Russell Smith, David Chaffey Paperback, 528 Pages, Published 2008 ISBN-10: 0-7506-8945-5 / 0750689455 ISBN-13: 978-0-7506-8945-8 / 9780750689458 eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with t |