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Texas A&M University - Corpus Christi - FALL 2010

Textbooks for Course COMM 5340

Section 001

      
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR ()
by Brian Solis, Deirdre K. Breakenridge
Hardcover, 352 Pages, Published

ISBN-10: 0-13-715069-5        / 0137150695

ISBN-13: 978-0-13-715069-4 / 9780137150694

“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.” Seth Godin, Author of Tribes “I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected c


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