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Jefferson College of Health Sciences - Spring 2011 | ||
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 | Marketing Matters: A Guide for Healthcare Executives (ACHE Management) (1st Edition) by Richard K. Thomas, Michael Calhoun, Michael K. Thomas Paperback, 151 Pages, Published 2007 ISBN-10: 1-56793-276-2 / 1567932762 ISBN-13: 978-1-56793-276-8 / 9781567932768 Marketing is more than a television ad for a new birthing center or press coverage of a health fair. Marketing is reputation management. Marketing has become increasingly important to all healthcare managers, not just marketers, and only senior management can ensure that any marketing plan faithfull | |