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MacCormac College - Fall 2010

Textbooks for Course MacCormac College BUS2400 PRINCIPLES OF MARKETING

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Foundations of Marketing (Available Titles CourseMate) ()
by William M. Pride, O. C. Ferrell, Pride Ferrell
Paperback, 544 Pages, Published

ISBN-10: 1-4390-3944-5        / 1439039445

ISBN-13: 978-1-4390-3944-1 / 9781439039441

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and


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