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MacCormac College - Fall 2010

Textbooks for Course MacCormac College BUS2510 INTRO. TO INTERNATIONAL B

Section All

      
Fundamentals of International Business (with World Map and InfoTrac) ()
by Michael R. Czinkota, Michael H. Moffett, Ilkka A. Ronkainen, Ilkka A. (Georgetown University
Paperback, 448 Pages, Published

ISBN-10: 0-324-25964-6        / 0324259646

ISBN-13: 978-0-324-25964-3 / 9780324259643

Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balanc


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