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Northland Community and Technical College Online - Spring 2011 | ||
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 | Groundswell: Winning in a World Transformed by Social Technologies (1st Edition) by Charlene Li, Josh Bernoff, Li/Bernoff, Li Charles Hardcover, 224 Pages, Published 2008 ISBN-10: 1-4221-2500-9 / 1422125009 ISBN-13: 978-1-4221-2500-7 / 9781422125007 Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry | |