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Northland Community and Technical College Online - Spring 2011 | ||
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 | Retail Management: A Strategic Approach (11th Edition) by Barry R. Berman, Joel R. Evans, Berman /. Mathur Hardcover, 688 Pages, Published 2009 ISBN-10: 0-13-608758-2 / 0136087582 ISBN-13: 978-0-13-608758-8 / 9780136087588 The text that helps readers thrive in today’s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Cust | |