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 | Principles of Marketing, (12th Edition) by Gary M. Armstrong, Philip R. Kotler, Cram101 Textbook Reviews, Dr Philip Kotler Hardcover, 736 Pages, Published 2007 ISBN-10: 0-13-239002-7 / 0132390027 ISBN-13: 978-0-13-239002-6 / 9780132390026 The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially respons | |