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Texas A&M University - Corpus Christi - SPRING 2011 | ||
Section 001 | ||
 | Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society (3rd Edition) by Arthur Asa Berger (Illustrator), Fred S. Goldberg Paperback, 244 Pages, Published 2007 ISBN-10: 0-7425-5444-9 / 0742554449 ISBN-13: 978-0-7425-5444-3 / 9780742554443 Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communica | |