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Texas A&M University - Corpus Christi - SPRING 2011

Textbooks for Course COMM 5307

Section 001

      
DEETZ: LEADING ORGANIZATIONS THROUGH (P) TRANSITION; COMMUNI-CATION AND CULTURAL CHANGE: Communication and Cultural Change ()
by Dr Stanley A. Deetz, Dr Sarah J. Tracy, Jennifer Lyn Simpson, Sage Publications Inc
Paperback, 248 Pages, Published

ISBN-10: 0-7619-2097-8        / 0761920978

ISBN-13: 978-0-7619-2097-7 / 9780761920977

To the extent that the character of a company's culture leads its people to think and act in inappropriate ways, culture's efficiency will not help achieve effective results. This condition is usually a significant liability because it is hard to change a culture's content. — Vijay Sathe (1985, p


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