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Texas A&M University - Corpus Christi - SPRING 2011 | ||
Section 001 | ||
DEETZ: LEADING ORGANIZATIONS THROUGH (P) TRANSITION; COMMUNI-CATION AND CULTURAL CHANGE: Communication and Cultural Change (1st Edition) by Dr Stanley A. Deetz, Dr Sarah J. Tracy, Jennifer Lyn Simpson, Sage Publications Inc Paperback, 248 Pages, Published 1999 ISBN-10: 0-7619-2097-8 / 0761920978 ISBN-13: 978-0-7619-2097-7 / 9780761920977 To the extent that the character of a company's culture leads its people to think and act in inappropriate ways, culture's efficiency will not help achieve effective results. This condition is usually a significant liability because it is hard to change a culture's content. — Vijay Sathe (1985, p |