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North Carolina Wesleyan College - Spring 2011 R3C1 | ||
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Marketing (10th Edition) by Roger Kerin, Steven Hartley, William Rudelius, Kerin Hartley Rudelius Hardcover, 800 Pages, Published 2010 ISBN-10: 0-07-352993-1 / 0073529931 ISBN-13: 978-0-07-352993-6 / 9780073529936 Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is d |