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Texas A&M University - SPRING 2011 | ||
Section 500 | ||
 | Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow (1st Edition) by Al Golin Paperback, 224 Pages, Published 2006 ISBN-10: 0-8144-7388-1 / 0814473881 ISBN-13: 978-0-8144-7388-7 / 9780814473887 The recent rash of corporate scandals--and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of tru | |