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Texas A&M University - Corpus Christi - SPRING 2011

Textbooks for Course MKTG 3320

Section 001

      
Advertising and Integrated Brand Promotion ()
by Richard J. Semenik, Thomas C. O'guinn, Chris T. Allen, Fca Allen Professor Chris, Thomas O’Guinn, O' Guinn, Thomas O’Guinn
Hardcover, 768 Pages, Published

ISBN-10: 0-324-56862-2        / 0324568622

ISBN-13: 978-0-324-56862-2 / 9780324568622

... that advertising was involved in the same type of pursuit, but to get you to buy things rather than become a communist. ... were communists and whether listening to “jungle music” (a.k.a. rock 'n' roll) would make their daughters less virtuous. ... the 1950s that advertising agencies were doi


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