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Texas A&M University - SPRING 2011 | ||
Section 501 | ||
 | Analysis for Marketing Planning (Irwin Marketing) (7th Edition) by Donald R. Lehmann, Russell S. Winer Paperback, 312 Pages, Published 2007 ISBN-10: 0-07-352984-2 / 0073529842 ISBN-13: 978-0-07-352984-4 / 9780073529844 "Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to m | |