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Barnes & Noble at TCC, MacArthur Center - SPRING 2011 | ||
Section D01C | ||
 | Marketing - An Introduction (10th, Tenth Edition) - By Armstrong & Kotler (10th Edition) by Gary Armstrong, Philip Kotler, Armstrong /. Kotler Paperback, 541 Pages, Published 2010 ISBN-10: 0-13-610246-8 / 0136102468 ISBN-13: 978-0-13-610246-5 / 9780136102465 Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer Relationships; Understanding the Marketplace and Consumers; Analyzing the Marketing Environment; ... | |