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Barnes & Noble @ TCC Virginia Beach Campus - SPRING 2011 | ||
Section N01B | ||
 | Essentials of Contemporary Advertising (1st Edition) by William F. Arens, David H. Schaefer, Schaefer Arens Paperback, 592 Pages, Published 2006 ISBN-10: 0-07-313666-2 / 0073136662 ISBN-13: 978-0-07-313666-0 / 9780073136660 Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible an | |