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Texas A&M University - San Antonio - FALL 2010 | ||
Section 350 | ||
 | Contemporary Advertising (12th Edition) by William F. Arens, Christian Arens, Michael F. Weigold Hardcover, 736 Pages, Published 2008 ISBN-10: 0-07-338107-1 / 0073381071 ISBN-13: 978-0-07-338107-7 / 9780073381077 Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the | |