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Texas A&M University - SPRING 2011 | ||
Section 571 | ||
 | Appeals in Modern Rhetoric: An Ordinary Language Approach (1st Edition) by Professor M. Jimmie Killingsworth Paperback, 190 Pages, Published 2005 ISBN-10: 0-8093-2663-9 / 0809326639 ISBN-13: 978-0-8093-2663-1 / 9780809326631 A low-jargon, conversational methodology for understanding how persuasion works. "Appeals in Modern Rhetoric: An Ordinary-Language Approach" introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed conce | |