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 | Advertising, Society, and Consumer Culture (1st Edition) by Roxanne Hovland, Joyce Marie Wolburg Paperback, 224 Pages, Published 2010 ISBN-10: 0-7656-1547-9 / 0765615479 ISBN-13: 978-0-7656-1547-3 / 9780765615473 Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire rang | |