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 | Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course (1st Edition) by Leonard M. Lodish, Amy Kallianpur, Howard Lee Morgan Hardcover, 288 Pages, Published 2001 ISBN-10: 0-471-38244-2 / 0471382442 ISBN-13: 978-0-471-38244-7 / 9780471382447 Exploit the powerful marketing/segmentation opportunities for new ventures Marketing is of critical importance to the success of any entrepreneurial venture–and this book gives you the marketing methods, tools, and tactics necessary for successfully building and launching your new business oppor | |