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DePaul University Loop Campus - FALL 2010 | ||
Section 101 | ||
 | Ogilvy on Advertising (1st Edition) by David Ogilvy Paperback, 224 Pages, Published 1987 ISBN-10: 0-394-72903-X / 039472903X ISBN-13: 978-0-394-72903-9 / 9780394729039 A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets | |