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 | Attitudes And Persuasion: Classic And Contemporary Approaches (Updated Edition) by Richard E. Petty, John T. Cacioppo, Robert Powell Paperback, 336 Pages, Published 1996 ISBN-10: 0-8133-3005-X / 081333005X ISBN-13: 978-0-8133-3005-1 / 9780813330051 This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding | |