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Texas A&M University - San Antonio - WINTER (Jan 2011) | ||
Section 350 | ||
 | Media Effects Research: A Basic Overview (3rd Edition) by Glenn G. Sparks Paperback, 288 Pages, Published 2009 ISBN-10: 0-495-56785-X / 049556785X ISBN-13: 978-0-495-56785-1 / 9780495567851 MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the | |