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Texas A&M University - SPRING 2011

Textbooks for Course MKTG 673

Section 601

      
Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations (Management & Leadership) ()
by Leonard Berry, Kent D. Seltman, Rhodes (Cor) Rhodes (Cor)
Hardcover, 256 Pages, Published

ISBN-10: 0-07-159073-0        / 0071590730

ISBN-13: 978-0-07-159073-0 / 9780071590730

Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Se


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