 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Barnes & Noble - The Ohio State University - FALL (Aug, Sept) | ||
Section 23652 | ||
 | Basic Marketing Research: A Decision-Making Approach (3rd Edition) by Naresh K. Malhotra, Mark Peterson Hardcover, 672 Pages, Published 2008 ISBN-10: 0-13-603790-9 / 0136037909 ISBN-13: 978-0-13-603790-3 / 9780136037903 Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, An | |