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Texas A&M University - SPRING 2011 | ||
Section 903 | ||
 | Developing Successful Sport Marketing Plans (3rd Edition) by David K. Stotlar Paperback, 128 Pages, Published 2009 ISBN-10: 1-885693-84-2 / 1885693842 ISBN-13: 978-1-885693-84-6 / 9781885693846 In this updated edition of Developing Successful Sport Marketing Plans, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing on his own comprehensive experience and an understandin | |