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Section 23796 | ||
 | Why We Buy: The Science Of Shopping (Updated Edition) by Paco Underhill Paperback, 256 Pages, Published 2000 ISBN-10: 0-684-84914-3 / 0684849143 ISBN-13: 978-0-684-84914-0 / 9780684849140 In an effort to determine why people buy, Paco Underhill and his detailed- orientated band of retail researchers have camped out in stores for over 20 years, dedicating their efforts to the "science of shopping." Armed with an array of video equipment, store maps, and customer profile sheets, Unde | |