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The University of South Dakota - SPRING 2011 | ||
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Fundamentals of Selling (Edn 12) By Charles M. Futrell (12th Edition) by Charles M. Futrell Hardcover, 688 Pages, Published 2010 ISBN-10: 0-07-352999-0 / 0073529990 ISBN-13: 978-0-07-352999-8 / 9780073529998 "Fundamentals of Selling" trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal o |