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Barnes & Noble - The Ohio State University - FALL (Aug, Sept) | ||
Section 22217 | ||
 | Advertising Media Planning: A Brand Management Approach (2nd Edition) by Larry D. Kelley, Donald W. Jugenheimer Paperback, 188 Pages, Published 2008 ISBN-10: 0-7656-2033-2 / 0765620332 ISBN-13: 978-0-7656-2033-0 / 9780765620330 The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve s | |