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 | The Price Advantage (Wiley Finance) (1st Edition) by Michael V. Marn, Craig C. Zawada, Eric V. Roegner, Roegner Marn Hardcover, 304 Pages, Published 2004 ISBN-10: 0-471-46669-7 / 0471466697 ISBN-13: 978-0-471-46669-7 / 9780471466697 The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in basic pricing research, this book is designed to b | |