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Barnes & Noble @ TCC Virginia Beach Campus - FALL 2010 | ||
Section N01B | ||
 | Convention Management and Service (8th Edition) by Milton T. Astroff, James R. Abbey Paperback, 655 Pages, Published 2011 ISBN-10: 0-86612-356-3 / 0866123563 ISBN-13: 978-0-86612-356-3 / 9780866123563 This textbook provides readers with the most current and comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale. The eighth edition offers expanded coverage | |