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 | Controversies in Contemporary Advertising by Dr Kim Bartel Sheehan, Elaine Paris, Cram101 Textbook Reviews Paperback, 344 Pages, Published 2003 ISBN-10: 0-7619-2635-6 / 0761926356 ISBN-13: 978-0-7619-2635-1 / 9780761926351 Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.The book i | |