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Ball State University - FALL 2010 | ||
Section 880J | ||
 | Advertising And The Business Of Brands: 21st Century Edition (2nd Edition) by Dennis Altman, Jim Avery, Beth Barnes, Dennis Ganahl, Bruce Bendinger Paperback, 622 Pages, Published 2004 ISBN-10: 1-887229-18-3 / 1887229183 ISBN-13: 978-1-887229-18-0 / 9781887229180 An introduction to careers and concepts in advertising and marketing. This book will introduce you to advertising the part you see- and the part you don't see - The Business of Brands. | |