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Section 22490 | ||
 | The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, (Communication Series) (4th Edition) by Richard M. Perloff (Editor) Paperback, 448 Pages, Published 2010 ISBN-10: 0-415-80568-6 / 0415805686 ISBN-13: 978-0-415-80568-1 / 9780415805681 The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitud | |