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The University of South Dakota - FALL 2010 | ||
Section U015 | ||
 | Winning with Words: The Origins and Impact of Political Framing (1st Edition) by Brian F. Schaffner (Editor), Patrick J. Sellers (Editor) Paperback, 216 Pages, Published 2009 ISBN-10: 0-415-99794-1 / 0415997941 ISBN-13: 978-0-415-99794-2 / 9780415997942 Today's politicians and political groups devote great attention and care to how their messages are conveyed. From policy debates in Congress to advertising on the campaign trail, they carefully choose which issues to emphasize and how to discuss them in the hope of affecting the opinions and evaluat | |