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The University of South Dakota - FALL 2010 | ||
Section U015 | ||
 | Communication in Political Campaigns (Frontiers in Political Communication) (1st Edition) by William L. Benoit, Dr Lynda Lee Kaid Professor, Bruce Gronbeck Paperback, 292 Pages, Published 2006 ISBN-10: 0-8204-8604-3 / 0820486043 ISBN-13: 978-0-8204-8604-8 / 9780820486048 This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considerin | |