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University of Akron - Polsky Campus - FALL 2010 | ||
Section 001 | ||
 | Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan (3rd Edition) by Jim Avery, Bruce H. Bendinger Paperback, 264 Pages, Published 2000 ISBN-10: 1-887229-06-X / 188722906X ISBN-13: 978-1-887229-06-7 / 9781887229067 This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow | |