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University of Akron - Polsky Campus - WINTER (Jan 2011) | ||
Section 001 | ||
 | Creative Advertising, New Edition (2nd Edition) by Mario Pricken Paperback, 272 Pages, Published 2008 ISBN-10: 0-500-28733-3 / 0500287333 ISBN-13: 978-0-500-28733-0 / 9780500287330 "More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."—AdweekUnraveling the creative process behind some of the most effective campaigns of recent years, Mario | |