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 | Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown, Barry Katz Hardcover, 272 Pages, Published 2009 ISBN-10: 0-06-176608-9 / 0061766089 ISBN-13: 978-0-06-176608-4 / 9780061766084 The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. In reality, most innovations are borne from rigor and discipline. Breakthrough ideas—whether for a new bicycle, an advertising campaign, a treatment plan for diabetes, or a program aimed at tackling the nat | |